Preceded by Joe Mercer
Followed by Dave Sexton
1st May 1974 – 13th May 1981
Gordon Milne holds the record for being Coventry City’s longest serving manager since the war but is largely remembered for managing City teams that failed to fulfill their potential. This apparent under-achievement caused regular disquiet on the terraces but he could perhaps complain that he never had much money to spend. Unlike almost every other City manager, however, he couldn’t say that he wasn’t given time.

Born in Preston in March 1937 he was the son of the famous Preston North End player and manager Jimmy Milne, and played for North End before transferring to Liverpool in September 1960, Bill Shankly paying £16,000 for his transfer.
Milne was a regular in the Anfield side for seven seasons, playing over 250 games and winning two League Championship medals (1964 and 1966) but missing the 1965 FA Cup final and European Cup semi finals through injury. A polished wing-half, who would be called a box-to-box player these days, he won the first of 14 England caps in 1963, against Brazil, and was a member of the England squad for the 1966 World Cup.
In May 1967 he was released by Liverpool and spent two years at Blackpool before becoming player-manager at non-league Wigan Athletic. Milne guided them to the Northern Premier League title and an FA Cup run that ended with a narrow defeat at Maine Road. He also became part-time manager of the England Youth team in 1972, helping them to win the European Youth Championships that year.
Milne was appointed team manager at Coventry under Joe Mercer and remained in charge of playing matters until May 1981, when he reluctantly moved upstairs to deal with contracts and transfers whilst Dave Sexton took over the coaching side.
During his years at Highfield Road he showed great skill in the transfer market in a generally difficult financial period. The purchases of Stein, Hutchison, Craven, Powell, Yorath, Wallace, McDonald, Hunt, Gillespie and Daly were shrewd. Simultaneously the young players rolled off the youth production line so that whenever he was forced to sell one of his best players he had a young replacement ready to step in. Blockley, Mortimer, McGuire, Holmes, Carr and Wallace were all sold to keep the books straight but, with the exception of 1976-77, Milne’s teams were rarely in relegation trouble. That year he was expected to be made the scapegoat for the poor season but he survived and the next season took the club to the verge of European qualification with a magical brand of attacking football.
After the sale of Wallace in 1980 he gave youth it’s head and his risk was almost rewarded with a League Cup final place but the young side’s inexperience was exposed in the second half of the season and the verdict was that the kids needed Dave Sexton to develop them. Gordon was given the title General manager and was responsible for players contracts and transfers.
In 1982 Coventry released him to become manager of Leicester City, who won promotion to Division One the following year. In 1986 he similarly stepped aside at Filbert Street but left a year later after relegation. There followed a successful seven-year period as coach of Turkish club Besiktas where he won three successive league titles in the early 1990s. After a spell as chief executive of the League Managers Association he was employed by Newcastle United as Director of Football and worked alongside manager Bobby Robson between 1999 and 2004.
Division One Manager of the Month September 1973
Joined: 1st May 1974
First game: 17th August 1974 v Newcastle United, away, First Division, lost 2-3
Left: 13th May 1981
Last game: 2nd May 1981 v Nottingham Forest, away, First Division, drew 1-1
334 games as manager
Lge | Pl | W | D | L | F | A | Pts | Win % | Pos | |
1974-75 | Div 1 | 42 | 12 | 15 | 15 | 51 | 62 | 39 | 28.5 | 14th |
1975-76 | Div 1 | 42 | 13 | 9 | 18 | 47 | 57 | 40 | 30.9 | 14th |
1976-77 | Div 1 | 42 | 10 | 15 | 17 | 48 | 59 | 35 | 23.8 | 19th |
1977-78 | Div 1 | 42 | 18 | 12 | 12 | 75 | 62 | 48 | 42.8 | 7th |
1978-79 | Div 1 | 42 | 14 | 16 | 12 | 58 | 68 | 44 | 33.3 | 10th |
1979-80 | Div 1 | 42 | 16 | 7 | 19 | 56 | 66 | 39 | 38.0 | 15th |
1980-81 | Div 1 | 42 | 13 | 10 | 19 | 48 | 68 | 36 | 30.9 | 16th |
Totals | 294 | 96 | 84 | 112 | 383 | 442 | 281 | 32.6 |
League Cup: 23 games (12 wins, 4 draws, 7 losses)
FA Cup: 17 games (6 wins, 4 draws, 7 losses)
Preceded by Joe Mercer
Followed by Dave Sexton